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Thread of the Day: Do You Consider J.D. Power, Consumer Reports Ratings Before Buying a New Car?

Written By admin on Wednesday, March 27, 2013 | 4:06 PM

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When it comes to quality ratings, J.D. Power and Consumer Reports are the most popular resources, but how accurate are they? In a new blog, we take a look at J.D. Power’s Initial Quality Survey (IQS) and other automaker quality and satisfaction surveys. The importance of build quality doesn’t appear as important anymore in the IQS, with more subjective factors like the feel of materials and how easy it is to use the infotainment system playing an increasingly significant role. Instead of engine or transmission issues, customers are complaining more about the features and design of a car.
“Power surveys don’t differentiate between major and minor problems, or between things that malfunction or break and things that dissatisfy,” we write in the blog. “Engine and transmission failures count the same as wind noise, squeaks and rattles; poor fuel economy the same as poor fits.”
We suggest that the company’s Vehicle Dependability Survey, which tracks customer-reported issues after three years of ownership, might be more useful. While some may be influenced by J.D. Power surveys, others take notice of survey results from AutoPacific or Consumer Reports. Do you consider any of these services when buying a new car? Sound off in the comments below.

JD Power IQS chart 2007 to 2011 150x150 image
JD Power and Associates logo 150x150 image
J.D.Power Initial Quality Survey 2012 150x150 image


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Source : wot[dot]motortrend[dot]com
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